Omiyage of the Month
Ryogoku Series (Truffle Flavour)
The mellow yet rich aroma from the arare is one to sure surprise you!
Using the right balance of Italian Summer Truffles with truffle oil and salt, this perfect snack is sure to be one of your favourites.
Located just a short walk from Ryogoku Station in Tokyo, Azuma Arare was founded in 1910 by Masuemi Kobayashi (小林正典). This quaint shop is most famous for its tasty traditional confectionery known as arare (あられ small pieces of grilled rice crackers).
Since its establishment, Azuma Arare has always focused on learning from the past, leaving the essential things as they are while renewing things to adapt to the changing times.
As a result, the arare comes in various flavours ranging from traditional flavours that many are familiar with, to western-fusion flavours such as Gouda Cheese and Pepperoncini.
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